We are so excited to officially launch FHG.Formula! What started out as a small scale covid project has grown into a brand with big character.
For 2 years we have researched and explored exciting ingredients to bring you a full foot care range. We have been in a very privileged position to be able to use our products daily in clinic, our patients have loved being part of the research and development process and have provided us with incredible feedback and encouragement - we would like to take this time to say a big thankyou to all out patients who contributed to the journey of FHG.Formula!
During our research phase it became very apparent that our patients were looking for a foot care brand that was different to what was already on offer and a common theme was sustainability. Although it is great that many companies are now moving towards recyclable packaging, and moving away from plastics our patients wanted to do more. On average our patients attend our clinic for podiatry treatments every 6-12 weeks, making a podiatry clinic perfectly positioned to offer a refill service. This is a very exciting concept and already we have reused over 200 jars! The system is still work in progress and we will continue to navigate the logistics of scaling this concept.
We hope you love our products as much as we do, and we look forward to sharing our journey over the months to come.